Importance of using Video Illustrations in Campaigns

Online marketing is growing in tremendous rate and if you are a SME, who do not want to spend a huge amount of money and time on other marketing sources then video campaigns are the most cost effective method to communicate your brand.

Due to an increase in online advertising & consumer engagement all video marketing campaigns has the potential to go viral. The power of video marketing is predicted to rise throughout 2020 as more people are communicating online for streaming & social media. It is important for SME to be informed of these savvy developments in order to stay ahead with the competitive edge.

 Video Marketing can be used in various products and choosing the right style of video can target the right audience at right time.

 Here are some of the types of video tools which can be used in the campaigns.

1. Action videos– Usual TVC advertisements involving models and productions house. This type of campaign is costly but provides a great brand equity.
2. Animation videos – This types of campaign is modern and effective because the illustration can be used globally and no need for using properties and model to regional centric.
3. Motion graphics videos – These are cost effective from animation because uses tests abd shapes to communicate the theme story.
4. Motion GIF– Most effective for social campaign.
5. Screencast videos – Often used for tutorial and explainer videos.
6. Typography videos– Using just the text with in and around animations to communicate the story of the campaign.
7. Live streaming– To make your followers with intimate experience, this would be best option to choose